Sport
My first clients came from sport.
Hardly surprising. As a professional triathlete, I knew that world from the inside. It taught me how strong brands work. How performance, emotion and commerce reinforce one another.
Thirty years of building brands
From elite sport to the boardroom.
It began in elite sport. It grew into the boardroom.
Fashion
Fashion came next.
It taught me that a brand should not only perform. It should be desired. Every detail affects the value of a brand.
Boardroom
Later, more and more entrepreneurs, family businesses and CEOs came to me with a different question.
Not how to make a better campaign. How to build a stronger business.
Since then, I have worked on brands across:
- Sport
- Fashion & lifestyle
- Industry & manufacturing
- Technology
- Professional services
- Education
- Mobility
- Food & beverage
- Retail
- And more...
Always with the same conviction:
A strong brand is not a communication tool. It is a business strategy.